Furniture Design Level 4: Business & marketing strategies

Description

Transition into the business side of design with lessons on branding, social media marketing, and business plan creation. Engage with industry experts through visiting faculty talks and student-led case studies. Continue refining your furniture collection with a focus on marketing strategies

  • What does the course cover?

    Topic 1

    •  How to market your furniture brand business
    •  Styling & photoshoot- activity
    •  Branding – case studies
    •  Social media marketing & collaborations- case studies
    •  How to create a business plan – Business focus
    •  Launching the brand

    Topic 2

    • Business marketing talk
    • Visiting faculty
    • Social media marketing
    • Case study by students

    Topic 3

    •  Furniture collection design continuation
    •  Model making using foam board & cardboard
    •  Sketches to SketchUp – class activity

    Topic 4

    •  Pre-final critique
    •  Technical drawings & 3d visuals
    •  Progress presentation by student

     

  • Dates

  • Cost

    • In Studio- 2800 AED

     

  • Available for online training?

    No

  • Requirements

    Furniture Design Level 1 & 2,3, SketchUp Level 1, Residential Level 1

  • Materials

    Computer, Scale ruler, tracing paper, graph paper, double sided tape, metal ruler, Stanley knife, scissors, glue, A4 white paper, A2 foam board

  • Internship & Work

    Internships and the work placement program is only in conjunction with the Professional Practice Diploma. If you would like work placements it is recommended to take the higher Diploma.

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