Furniture Design Level 4: Business & marketing strategies


Transition into the business side of design with lessons on branding, social media marketing, and business plan creation. Engage with industry experts through visiting faculty talks and student-led case studies. Continue refining your furniture collection with a focus on marketing strategies

  • What does the course cover?

    Topic 1

    •  How to market your furniture brand business
    •  Styling & photoshoot- activity
    •  Branding – case studies
    •  Social media marketing & collaborations- case studies
    •  How to create a business plan – Business focus
    •  Launching the brand

    Topic 2

    • Business marketing talk
    • Visiting faculty
    • Social media marketing
    • Case study by students

    Topic 3

    •  Furniture collection design continuation
    •  Model making using foam board & cardboard
    •  Sketches to SketchUp – class activity

    Topic 4

    •  Pre-final critique
    •  Technical drawings & 3d visuals
    •  Progress presentation by student


  • Dates

  • Cost

    • In Studio- 2800 AED


  • Available for online training?


  • Requirements

    Furniture Design Level 1 & 2,3, SketchUp Level 1, Residential Level 1

  • Materials

    Computer, Scale ruler, tracing paper, graph paper, double sided tape, metal ruler, Stanley knife, scissors, glue, A4 white paper, A2 foam board

  • Internship & Work

    Internships and the work placement program is only in conjunction with the Professional Practice Diploma. If you would like work placements it is recommended to take the higher Diploma.